Acim Michelle Whitfield McIwm

Head Of Communications & Behaviour Change at GMCA

Michelle Whitfield MCIWM, ACIM has over 15 years of experience in waste management and resource recovery. Michelle Whitfield has held various communication and behavioral change roles in both public and private sector organizations.

From 2018 to present, Michelle has served as the Head of Communications & Behaviour Change at the Greater Manchester Combined Authority. In this role, they lead the development and delivery of behavior change communications for the Waste & Resources Team and is responsible for recruitment and team development.

From 2016 to 2018, Michelle worked as the Principal Communications & Behavioral Change Officer at the Greater Manchester Waste Disposal Authority. Here, they led and supported the Communications Behavioral Change Team in delivering communication and engagement activities, including campaigns, digital media, and education.

Prior to that, from 2014 to 2016, Michelle was a Senior Consultant at Axion Consulting, where they specialized in resource recovery and managed flooring take-back schemes for flooring manufacturers.

From 2011 to 2014, Michelle served as a Programme Manager at Nordic Pioneer, managing sustainable resource management apprenticeship/traineeship programs and building relationships with clients.

From 2004 to 2011, Michelle worked as an Environmental Awareness Officer at Stockport Council, where they developed and delivered marketing and communication strategies to promote waste prevention, recycling, and environmental quality.

Overall, Michelle has demonstrated expertise in communication, behavior change, and sustainable resource management throughout their career.

Michelle Whitfield MCIWM, ACIM has a Master of Science (MSc) degree in Environmental Policy and Regulation from Lancaster University. Michelle Whitfield also holds a BA Hons degree in Economics from The Manchester Metropolitan University. Additionally, Michelle has a Level 3 certification in Leadership & Management from ILM. No specific start and end years or obtained month and year are provided for their education and certification.

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