Sidney L. Henderson

Vice President, Marketing at Greater Texas Credit Union

Sidney L. Henderson has a diverse work experience in the fields of marketing, graphic design, and illustration. Starting in 2006, Sidney worked as a freelance graphic designer, creating various design materials using Adobe InDesign, Illustrator, Photoshop, and Microsoft Office. In 2008, Sidney also worked as an illustrator for a boutique letterpress shop, providing hand-drawn digital illustrations for invitations and announcements.

In 2010, Sidney joined Texas Partners Federal Credit Union as a Marketing Assistant and later became a Marketing Specialist and Marketing Officer. During this time, Sidney led website overhauls, developed and launched new products, coordinated fundraising initiatives, and received numerous awards for marketing excellence.

From 2015 to 2016, Sidney served as the Director of Marketing at Chocolate Bayou Community FCU, where they orchestrated successful marketing campaigns, directed a website overhaul, and developed a kids savings club that earned recognition and awards.

In 2016, Sidney joined Texas Trust Credit Union as the Assistant Vice President of Marketing Communications and later became the Vice President of Marketing and Public Relations. Noteworthy achievements during this time include leading an onboarding program that significantly reduced member attrition and achieving high open and click-through rates for email campaigns.

Currently, Sidney works as the Vice President of Marketing at Greater Texas Credit Union, starting in 2021.

Sidney L. Henderson's education history is as follows:

From 2020 to 2024, Sidney attended Liberty University and pursued a Bachelor of Science in Business Administration (BSBA) with a focus on Strategic Marketing Management.

Between 2019 and 2022, Sidney enrolled in the CUNA Marketing and Business Development Certification School. This program led to the acquisition of a Professional Designation and specialized knowledge in Credit Union Certified Marketing Executive.

In 2018, Sidney completed the CUNA Digital Marketing School, receiving a Certificate of Completion. This program focused on Digital Communication and Media/Multimedia.

In 2013, Sidney attended Central Texas College for a brief period to study Business and Marketing Writing.

Between 2008 and 2010, Sidney obtained a Technical Certificate of Completion in Graphic Design and Printing from Central Texas College.

From 2006 to 2008, Sidney attended the Career and Technical Education Center, where a Technical Certificate of Completion in Graphic Arts and Printing was earned.

These are the educational milestones of Sidney L. Henderson based on the provided information.

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Timeline

  • Vice President, Marketing

    October, 2021 - present