Ali (Alison) Martin

Ali (Alison) Martin has a diverse range of work experience spanning over 20 years. Ali (Alison) is currently the President of AGM Digital, a company specializing in digital strategy and execution for the life science and pharmaceutical industries. Ali is also the Head of Marketing for GreatGuides.com, an adventure travel marketplace.

Previously, Ali served as the Senior Director of Web & Digital Marketing at Standard BioTools, where they led global digital transformation efforts. Ali (Alison) implemented a new marketing automation platform, rebuilt the company's website, and established a modern e-commerce store.

Prior to that, Ali worked at Genentech as the Group Manager of Digital Sales Enablement and HCP Promotion. Ali (Alison) was responsible for leading promotional platforms for field representatives and playing a strategic role in increasing stability and functionality of the CRM email platform.

Ali also has experience at Applied Biosystems as the Director of eMarketing & Advertising, where they established the company's core digital team and infrastructure. Ali (Alison) successfully increased online revenue through digital marketing programs.

Other notable roles in Ali's career include being the Founder of Cardea Marketing, VP of Marketing & Business Development at LabVelocity, Senior Global Product Manager at Nucleotech, Director of Marketing and Business Development at Marin Biologic Contract Research Lab, and Product Development Scientist/Sales at Genomyx.

Overall, Ali has a strong background in digital marketing, sales enablement, and business development, particularly within the life science and pharmaceutical industries.

Ali Martin attended the University of California, Santa Cruz, where they obtained a B.A. degree in Biology. In terms of additional certifications, they have completed various courses and exams, including "Marketing to Millennials", "The Science of Sales", "Agile Marketing Foundations", "Salesforce Lightning Essentials: First Look", "Strategic Thinking", "GA4 for SEO", "Competitor Analysis with Semrush", "SEO Toolkit Exam for Advanced Semrush Users", "Semrush Advertising Toolkit Exam", "Semrush SEO Toolkit Course", "Semrush Social Media Toolkit Exam", "Semrush for Digital Agencies Certification", "Google Ads Display Certification", "Google Ads Mobile Certification", "Google Ads Search Certification", "Google Ads Video Certification", "Google Analytics Individual Qualification", "Google Shopping Certification", and "Semrush Content Marketing Toolkit Course." These certifications were obtained between the years 2018 and 2023.