Jaylaxmi Kumar

Marketing Communications & Branding at Greaves Cotton Ltd

Jaylaxmi Kumar has an extensive background in marketing and communications, with experience in various companies such as Greaves Cotton Limited, Mahindra Electric Mobility Limited, M&M, and more. Throughout their career, Jaylaxmi has held titles such as Marketing Communications & Branding, Head of Marketing, Senior Partner, and Deputy General Manager. Jaylaxmi's responsibilities have included brand re-positioning, consumer research, new product development, digital marketing, PR, events, budgeting, agency partner management, and working closely with sales teams to achieve targets. Jaylaxmi holds an MBA in Marketing and has completed various courses in digital marketing, advertising, and brand building.

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Timeline

  • Marketing Communications & Branding

    August, 2022 - present