Green Destinations
Kirsi Hyvaerinen is a seasoned tourism professional with extensive experience in sustainable tourism development and management. Currently serving as a Mentor of the Best Tourism Villages Upgrade Programme at the World Tourism Organization, Kirsi also co-founded Balkan Green, focusing on sustainable tourism practices in the Balkans. As the Founder and CEO of HYVÄ Coaching & Consulting d.o.o., Kirsi emphasizes performance improvement and change management in the tourism sector. Additionally, Kirsi contributes to various organizations, including the Global Ecotourism Network and Green Destinations, and holds roles in education as a guest lecturer at Hochschule Heilbronn. With a degree in Business Administration focused on Tourism Management and Marketing, Kirsi is dedicated to fostering sustainability and innovation in tourism across multiple platforms and regions.
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Green Destinations
Non-profit foundation for sustainable destination development, recognition, and globally accredited certification. With the support of our global partnership of representatives, expert organisations and academic institutions we lead destinations towards sustainable tourism. Green Destinations Statement on Peace, Freedom and Justice Green Destinations believes that peace, universal human rights and social and environmental justice are fundamental pillars of sustainable tourism. Violation of these values are prohibitive for tourism sustainability. Green Destinations wishes to guarantee that all destinations and businesses that are in Green Destinations-related certification and support programs respect these fundamental values. Therefore, Green Destinations will deny, suspend or terminate any cooperation with tourism entities that are supporting, owned by or directly linked to governments who are responsible for foreign military occupation and the violation of human rights and environmental destruction.