Scarlet Lento

Senior Director, Digital Marketing at Green Dot

Scarlet Lento is an accomplished marketing professional with extensive experience in digital marketing and eCommerce. Currently serving as Senior Director of Digital Marketing at Green Dot Corporation since July 2020, Scarlet has demonstrated expertise in new customer acquisition and revenue growth within the FinTech sector. Previously held the position of Senior Director of eCommerce Marketing at J2 Global, where Scarlet was responsible for driving significant cloud business revenue through strategic customer acquisition and retention initiatives. Additional roles include Director of Marketing for various firms and consulting, with a strong background in search engine marketing, media planning, and campaign optimization. Scarlet holds a Bachelor of Science, cum laude, in Marketing & Promotional Management from Florida Atlantic University.

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