Green Giant Fresh
Tristan Simpson, MBA, is an accomplished marketing professional and entrepreneur with extensive experience in leadership roles across various companies. As the Founder and CEO of tristan michele™ marketing since June 2017, Tristan has been instrumental in helping brands succeed through a fractional marketing approach. Currently serving as SVP of Sales & Marketing at Green Giant Fresh, Tristan leads multiple functions including Sales, Customer Service, Marketing, and R&D for Growers Express, LLC. Previous positions include Chief Sales and Marketing Officer at Nichols Farms, Chief Marketing Officer at Monrovia Plants, and SVP, Chief Marketing Officer at Ready Pac Foods, Inc. Tristan holds an MBA from USC Marshall School of Business and a BA in English from UC Irvine.
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Green Giant Fresh
Green Giant™ Fresh is an industry-leading produce supplier whose product line of 200+ branded items spans over 30 fresh commodities and value-added categories. As a leading category expert in produce, we’re committed to upholding the high standards our customers and consumers have come to expect from the iconic Green Giant® brand. With our Vision of Growing Next Generation Healthful Foods firmly in place, continual innovation of unique, on-trend and convenient products is key to our Purpose of Sparking Healthier Lifestyles Through the Discovery and Enjoyment of Quality, Nutritious Foods.