Steve De Forest

Mr. De Forest’s background includes C-Level, Executive and Senior Management positions and responsibilities for such companies as Canon USA, Whitehall Laboratories, Leiner Nutritional, Levlad Laboratories, Twincraft Soap, Bradford Soap Works and AMMCO with extensive experience managing multiple consumer retail channels including: Food and Drug, Mass Market, Specialty, Direct Sell, Direct Response and eCommerce.

Mr. De Forest’s category/market management experience and expertise includes: CPG, HBA, Personal Care, Cosmetics, Natural Products, Health and Wellness, and Lifestyle and during his career, Mr. De Forest has been instrumental with the development, strategy, production and market launches of Advil, ProActiv, GAP Scents and Target Private Label Hair Care. Mr. De Forest began his undergraduate studies at UCLA and completed his education at the University of California at Irvine with disciplines in both biology and psychology. Mr. De Forest is 61 years old, father of three and resides in Hermosa Beach, California with his wife.