Sereen Teoh Hooi Ling

With over 20 years’ experience, Sereen has wide-ranging expertise across strategic planning and stakeholder management, financial management, financial forecasting, regulatory reporting, corporate finance, capital raising, valuation, taxation, and procurement.

She was the Chief Financial Officer, BIG Rewards, a subsidiary of AirAsia Digital. She provided leadership in all aspects of business and strategy, including profit and loss accountability, and driving business expansion with a strong focus on digitalisation and product innovation across ASEAN.

Prior to AirAsia Digital, she was head of finance at Malayan Banking Berhad. She had established the global shared services function and led the financial functions of four units – operations, technology, customer service and enterprise transformation service. She has also worked at CIMB Bank Berhad as Head of MIS & Planning for Group Cards and Personal Financing, and PricewaterhouseCoopers Malaysia as an Auditor when she started her career.

Sereen graduated with a bachelor’s degree in accountancy from National University of Malaysia in 2002.