Greenbook
Karen Lynch is a seasoned professional with extensive experience in content leadership and market research. Currently serving as Head Of Content at Greenbook since March 2022, Karen influences editorial direction across various platforms, manages event agendas with a focus on innovation, and mentors content coordinators. Additionally, Karen holds a board member position at Insights Career Network and has a long-standing history as a moderator, facilitator, and trainer through Karen Lynch & Associates. Career highlights include serving as Senior Director at InsightsNow, Lead Instructor at Research Rockstar Training & Staffing, and Corporate Trainer at Better Communications. Karen holds a B.S. in Marketing from Fairfield University and has a solid foundation in qualitative and quantitative research methodologies, demonstrating a strong commitment to helping organizations navigate consumer insights and brand growth.
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Greenbook
Greenbook brings innovative resources to market researchers on both sides of the table and offers effective marketing opportunities in a variety of targeted media. Our publications and events provide a stimulating, practical, and timely perspective on topics and issues relevant to the industry. + The Greenbook Directory connects buyers with suppliers of market research services by providing detailed information on research firms and by supporting client-supplier interaction with new online tools. + With our Content Marketing Program, we help market research companies better demonstrate their strengths and capabilities, position themselves as experts, and generate more qualified leads. + IIEX events offer a window into the future of the industry with an emphasis on using innovation in solving real business challenges through better insights. + Sign up for the weekly newsletter to receive exclusive insights content straight to your inbox: https://bit.ly/2Vckw3N