Greenbrier Development
Caroline (Cua) Roth has a comprehensive work experience with various roles in marketing, sales, and management. Caroline is currently the Vice President of Marketing at Greenbrier Development, a position they have held since December 2022. Prior to this role, they were the Regional Director of Marketing at the same company from October 2020 to December 2022. Before joining Greenbrier Development, Caroline worked as the Regional Director Sales & Marketing at Integral Senior Living from November 2019 to October 2020.
Caroline also has a strong background in senior living management. Caroline served as the Managing Partner at Golden Senior Living from December 2004 to September 2019. Caroline'sresponsibilities included overseeing various aspects of the business, such as finance, HR, customer service, and marketing.
In addition, Caroline has experience in client experience and relationship management. Caroline worked as the Vice President of Client Experience at Gateway Global from December 2014 to March 2017. Prior to that, they held the same role at SilverRide, LLC from May 2012 to December 2014. Caroline also served as the Director of Client Relationships at SilverRide, LLC from May 2007 to April 2012.
Caroline's earlier experience includes working as the Marketing Director at Aegis Living from December 2006 to May 2007.
Overall, Caroline (Cua) Roth has a diverse range of experience in marketing, sales, management, and client experience, primarily within the senior living industry.
Caroline (Cua) Roth attended Santa Clara University from 2000 to 2004, where they earned a Bachelor of Science in Commerce with a concentration in Marketing and Business Administration.
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Greenbrier Development
Greenbrier is a full-service development and management company that provides services exclusively to the senior living industry across the country. Greenbrier’s professionals are seasoned industry leaders with more than 200 years combined experience in senior housing and Life Plan Community development in all regions of the United States. Collectively, the team has participated in the planning, financing, development, and marketing of more than $2 billion in senior housing developments, including some of the largest and most exclusive communities in the country, with individual project budgets ranging from $10 million to $300 million. Greenbrier’s mission is to provide expertise in general operations, sales and marketing, financial management, and resident care to its clients with the highest levels of integrity, value and service. We understand the importance of a flexible approach such that we are able to meet each client’s distinctive needs. Greenbrier was founded based on four key values: Objectivity Greenbrier makes recommendations and decisions only with the best interest of the project in mind. Client Service Greenbrier strives to provide the best client service in the industry. Quality Greenbrier’s work and the communities it develops reflect quality. Efficiency Greenbrier provides services in a cost effective and efficient manner. We approach each engagement with these key values in mind, with the goal of ultimate success in achieving our client’s objectives through their own mission and vision.