Patricia Diaz

Patricia Diaz is an experienced brand manager and marketing professional with a strong background in strategic planning and execution across various industries. Currently serving as the Brand Manager for Strategy & Planning at Greene King since December 2022, Patricia led a successful 2025 Pride campaign that significantly increased digital engagement. Prior experience includes brand management roles at Carlsberg Marston's Brewing Company, where strategies for Kirin and Warsteiner were developed, and at Boots UK, where Patricia contributed to the success of Soltan's brand strategy in key markets. Earlier career highlights include product development management at Thorntons and trade marketing management at GRUMA, where proven results included substantial sales increases and enhanced brand presence. Patricia holds a Master’s in Entrepreneurship from the University of Nottingham, an MBA in Marketing from IESA, and a Bachelor's degree in Industrial Relations from UCAB.