Paul Santen

Paul Santen is a seasoned marketing and partnerships director currently with GreenEDGE Cycling, overseeing Team Jayco AlUla and Liv AlUla Jayco in the Men's and Women's WorldTour leagues. As the founder of Paul Santen Sports Marketing, a consultancy specializing in brand management and sports marketing, Paul has amassed significant experience in the industry. Paul served as a guest teacher at the Amsterdam University of Applied Sciences and held various roles in sports marketing and consultancy, including with Etxeondo and Team Jumbo-Visma. Notable contributions also include work with HelloHero, where Paul produced content for Nike EMEA, and involvement in branding projects for former pro cyclist Laurens ten Dam. Paul holds degrees from the Amsterdam University of Applied Sciences and Eastern Oregon University.