GreenEDGE Cycling
Paul Santen is a seasoned marketing and partnerships director currently with GreenEDGE Cycling, overseeing Team Jayco AlUla and Liv AlUla Jayco in the Men's and Women's WorldTour leagues. As the founder of Paul Santen Sports Marketing, a consultancy specializing in brand management and sports marketing, Paul has amassed significant experience in the industry. Paul served as a guest teacher at the Amsterdam University of Applied Sciences and held various roles in sports marketing and consultancy, including with Etxeondo and Team Jumbo-Visma. Notable contributions also include work with HelloHero, where Paul produced content for Nike EMEA, and involvement in branding projects for former pro cyclist Laurens ten Dam. Paul holds degrees from the Amsterdam University of Applied Sciences and Eastern Oregon University.
This person is not in any offices
GreenEDGE Cycling
Launched in 2011, GreenEDGE Cycling is the home Australia's first and only men and women's WorldTour professional cycling teams. Led by Australian businessman Gerry Ryan, GreenEDGE Cycling has established itself as a world-class team with a truly international reach. In its 10 plus years, the team’s influence and contribution has extended well beyond professional cycling. GreenEDGE Cycling has developed alongside the sport of cycling, with cycling now seeing unstoppable growth worldwide. The teams, and the sport, operate on a year-round calendar reaching both emerging and established markets and highly engaged fans. GreenEDGE Cycling operates two teams in the Men’s UCI WorldTour and Women’s UCI WorldTour. For 2024 a women’s development team at UCI Continental level was added and for 2025 a men's development team at UCI Continental level with race under the GreenEDGE Cycling banner.