Jonas Broo

Group Business Controller at Greenfood Group

Jonas Broo is an experienced finance and business professional currently serving as the Group Business Controller at GREENFOOD GROUP since August 2018. Prior to this role, Jonas held significant positions including Country Manager at Candyking Finland Oy, where responsibilities included sales and result development, and Business Controller at Candyking, focusing on management reporting and budgeting. Earlier experience includes roles at Maan Auto Oy as a Controller, overseeing production forecasting tools, and at Veho Group as a Controller in financial planning, implementing new budgeting tools. Jonas began the career at Tunturi Oy Ab Ltd, engaging in critical business controlling tasks in a manufacturing setting. Educational qualifications include a Master of Science in Business/Managerial Economics from Åbo Akademi University and advanced training in Business Administration through the Controller Performance Program at Hanken & SSE Executive Education.

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Greenfood Group

Greenfood is one of northern Europe’s leading groups in healthy convenience food and has a history that stretches back some 50 years. Greenfood has been a pioneer in the rapid revolution of food tech and quickly adopted digital transformation to benefit customers, consumers, and its business. Today, Greenfood employs approximately 1,500 people and operates in Sweden, Finland, Denmark, Germany, France and Spain. The main customers include some of the leading companies in the food retail, convenience and HoReCa sectors. Greenfood’s offering includes fresh fruit & vegetables, pre-cut and washed products, food salads, vegan products, sandwiches, wraps and other food-to-go products as well as the salad bar concept Picadeli. Find out more at www.greenfood.se