Eva Lauerer

Eva Lauerer is an experienced performance marketing professional currently serving as Team Lead for Performance Marketing at GREENFORCE since May 2022, specializing in the management and optimization of seven-figure performance campaigns. Prior roles include Social Performance Manager at E.ON, where responsibilities included managing social advertising for B2C product areas and lead generation for B2B; freelance work in online and social media marketing; and positions in online marketing with companies such as Bits & Pretzels and STYLIGHT GmbH. Eva's academic background includes master's degrees in Business Administration and International Business Administration, as well as a bachelor's degree in Tourism Management. Key competencies encompass paid social, Google Ads, influencer marketing, and data analytics.