Green Hat
Annemi Olivier is the Managing Director at MindTheGap, a marketing and brand agency that utilizes neuromarketing tools to evaluate design effectiveness. Previously, Annemi served as General Manager at Eloquent, focusing on digital marketing and sales psychology, and contributed as a guest speaker on related topics. Annemi held the position of Head of Marketing at Angus Knight Group, achieving significant growth in digital marketing footprint, and was an Account Director at Thinksmart Marketing. Other notable roles include Managing Director at eQ - Everything Marketing, Head of Marketing and Innovation at FinGlobal, Chief Marketing Officer at OneLaw, and positions at Vodacom, Media24, and South African Airways. Annemi's educational background includes a Master’s in Business Leadership and multiple degrees in psychology, supplemented by certifications in digital marketing and telecoms.
Green Hat
We’re an integrated marketing agency specialising in Business-to-Business (B2B). We assist our clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates. We measure everything that matters and align Sales & Marketing to deliver revenue outcomes. We ‘think’ and we ‘do’. Our services include B2B strategy, branding, creativity, ABM, digital and social media services, content marketing, lead generation and nurturing – underpinned by analytics and automation. Industries we specialise in are professional services, ICT, financial services, industrial and any business dealing in ‘complex and considered purchases’. Our client list includes many blue-chip brands such as Nestle, IBM, USG Boral and Sigma Healthcare. We also partner with the Australian Marketing Institute to develop Australia’s most comprehensive annual B2B marketing research report (www.green-hat.com.au/b2b-report).