Green Hat
Jo Zaccaria is an experienced marketing professional currently serving as Senior Account Director at Green Hat, specializing in Business-to-Business integrated marketing strategies. Previous roles include Client Services Director at BlueMelon Design, where collaboration with prominent Australian brands was key, and Senior Strategist at The Marketing Practice, focusing on campaign strategy and client advisement. Jo's extensive background includes positions as Marketing Manager at Naked Foods Australia, Head of Client Services at TSPS Global, and Commercial Partnerships Manager at iGoDirect Group. Additional experience encompasses General Manager APAC at Mando and Sales & Marketing Director at GAME SET & MATCH (UK) LIMITED. Jo holds a degree from the University of Chichester.
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Green Hat
We’re an integrated marketing agency specialising in Business-to-Business (B2B). We assist our clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates. We measure everything that matters and align Sales & Marketing to deliver revenue outcomes. We ‘think’ and we ‘do’. Our services include B2B strategy, branding, creativity, ABM, digital and social media services, content marketing, lead generation and nurturing – underpinned by analytics and automation. Industries we specialise in are professional services, ICT, financial services, industrial and any business dealing in ‘complex and considered purchases’. Our client list includes many blue-chip brands such as Nestle, IBM, USG Boral and Sigma Healthcare. We also partner with the Australian Marketing Institute to develop Australia’s most comprehensive annual B2B marketing research report (www.green-hat.com.au/b2b-report).