Green Hat
Joel Thomson (乔尔) serves as the Head of Strategy at Green Hat, Australia's largest B2B marketing and communications agency, and is also the Agency Partner - Strategy Director for BBN, representing the global B2B collective in Australia and New Zealand. As a Professional Member of the Australian Marketing Institute, Joel contributes to the marketing profession while simultaneously being the Founder, Content and Communications Director, and Chief Storyteller at technology startup LivePreso. Joel has extensive experience in the digital and creative sectors, having held key positions at companies such as Publicis Australia and Digitas UK. Joel co-founded Story Communications and has served as a judge for prestigious awards, including the CODiE Awards and AMY Awards. Joel holds a Bachelor of Arts in Digital Communication and Media/Multimedia from Falmouth University and various design qualifications.
Green Hat
We’re an integrated marketing agency specialising in Business-to-Business (B2B). We assist our clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates. We measure everything that matters and align Sales & Marketing to deliver revenue outcomes. We ‘think’ and we ‘do’. Our services include B2B strategy, branding, creativity, ABM, digital and social media services, content marketing, lead generation and nurturing – underpinned by analytics and automation. Industries we specialise in are professional services, ICT, financial services, industrial and any business dealing in ‘complex and considered purchases’. Our client list includes many blue-chip brands such as Nestle, IBM, USG Boral and Sigma Healthcare. We also partner with the Australian Marketing Institute to develop Australia’s most comprehensive annual B2B marketing research report (www.green-hat.com.au/b2b-report).