GreenJinn
Giuseppe Licari is a seasoned entrepreneur with extensive experience in mobile application development and start-up growth. As Co-Founder and CEO of GreenJinn Ltd. since 2015, Giuseppe successfully launched the GreenJinn mobile application in the UK, amassing 40,000 users within a year through strategic team building and market entry planning. Prior to GreenJinn, Giuseppe engaged in building a start-up focused on the couponing industry, conducting market analysis, and managing cross-functional teams to create innovative solutions for contactless coupon redemption. Giuseppe also served as a consultant at Studio Mazzocco Associato, specializing in corporate consulting, mergers and acquisitions, and company valuation. Giuseppe holds a Master of Science in Economics and Management of Innovation and Technology, along with a Bachelor of Business Administration from Università Bocconi, and a High School Diploma in Accounting and Computer Science.
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GreenJinn
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GreenJinn is a triple-digit growth UK platform for connecting great consumable brands with relevant consumers. Through our platform we work with some of the most exciting and cutting-edge brands to help them drive awareness, increase trial and get access to real-time, detailed consumer insights they can’t find anywhere else.GreenJinn started in2017 with our intuitive mobile app which has grown to a community of 1M members with an App store rating of 4.7. Our partner brands offer cashback incentives to consumers to try their products which can be bought in most UK retailers, online and instore. Our unique technology has evolved to help brands make their media more effective. GreenJinn Treasure was born out of many brands' frustrations with a lack of transparency on their media spend effectiveness. Our GreenJinn Treasure technology plugs-in to any digital or traditional media, gives consumers an incentive to pick up the product instore and tracks full funnel media performance from impression right through to in-store redemption.The best bit - we give brands access to a suite of live insights; consumer demographics, shopper, category and store level insights along with comparative conversion funnel data across media and channels.Sound exciting? We think so. And so do our brands!#marketing #advertising #FMCG #tech #consumerintelligence