GreenJinn
Karen Hu is a seasoned professional with extensive experience in marketing and business development. Currently serving as a Business Development Consultant at GreenJinn since June 2021, Karen has previously held various senior marketing roles at L'Oréal from February 2005 to July 2019, including Head of Marketing for Kiehl's Since 1851 and shu uemura, Group Product Manager for Yves Saint Laurent and Lancome Paris, Senior Manager for Maybelline New York, and Global Marketing Manager for Biolage - Matrix DMI. Earlier in the career, Karen worked as a Product Development Manager at Avon Products, Inc. from 2000 to 2005. Karen Hu earned a Bachelor of Science degree in Marketing and Finance from NYU Stern School of Business.
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GreenJinn
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GreenJinn is a triple-digit growth UK platform for connecting great consumable brands with relevant consumers. Through our platform we work with some of the most exciting and cutting-edge brands to help them drive awareness, increase trial and get access to real-time, detailed consumer insights they can’t find anywhere else.GreenJinn started in2017 with our intuitive mobile app which has grown to a community of 1M members with an App store rating of 4.7. Our partner brands offer cashback incentives to consumers to try their products which can be bought in most UK retailers, online and instore. Our unique technology has evolved to help brands make their media more effective. GreenJinn Treasure was born out of many brands' frustrations with a lack of transparency on their media spend effectiveness. Our GreenJinn Treasure technology plugs-in to any digital or traditional media, gives consumers an incentive to pick up the product instore and tracks full funnel media performance from impression right through to in-store redemption.The best bit - we give brands access to a suite of live insights; consumer demographics, shopper, category and store level insights along with comparative conversion funnel data across media and channels.Sound exciting? We think so. And so do our brands!#marketing #advertising #FMCG #tech #consumerintelligence