GreenJinn
Marco Patrini has a diverse background in operations, customer experience, and marketing, currently serving as Operations and Insights Lead at GreenJinn | B Corp™ since November 2020, where previous roles included Operations and Insights Executive and Customer Experience and Marketing Assistant. Prior experience includes serving as a Speaker at Radio Bocconi from October 2016 to June 2020, a Market Associate Intern at Expedia Group for a brief period in 2019, and membership at Green Light for Business. Marco Patrini also held an internship at Acumen and Trust. Academically, Marco Patrini earned a Laurea Magistrale in Economics and Management of Innovation and Technology from Università Bocconi, attended an Exchange Program in Business Administration at BI Norwegian Business School, and obtained a diploma from Liceo Scientifico.
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GreenJinn
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GreenJinn is a triple-digit growth UK platform for connecting great consumable brands with relevant consumers. Through our platform we work with some of the most exciting and cutting-edge brands to help them drive awareness, increase trial and get access to real-time, detailed consumer insights they can’t find anywhere else.GreenJinn started in2017 with our intuitive mobile app which has grown to a community of 1M members with an App store rating of 4.7. Our partner brands offer cashback incentives to consumers to try their products which can be bought in most UK retailers, online and instore. Our unique technology has evolved to help brands make their media more effective. GreenJinn Treasure was born out of many brands' frustrations with a lack of transparency on their media spend effectiveness. Our GreenJinn Treasure technology plugs-in to any digital or traditional media, gives consumers an incentive to pick up the product instore and tracks full funnel media performance from impression right through to in-store redemption.The best bit - we give brands access to a suite of live insights; consumer demographics, shopper, category and store level insights along with comparative conversion funnel data across media and channels.Sound exciting? We think so. And so do our brands!#marketing #advertising #FMCG #tech #consumerintelligence