Brian Nelson

Brian Nelson has a diverse work experience in various companies. Brian is currently working as a Brand Manager at Greenleaf Foods. Prior to that, they worked at Tyson Foods as a Senior Associate Brand Manager for Hillshire Snacking and Tyson Crispy Strips. Brian also served as an Associate Brand Manager for Tyson Crispy Strips, where they handled responsibilities such as P&L ownership, demand generation, brand strategy, marketing campaign development, and packaging development.

Before joining Tyson Foods, Brian worked at 3M as a Marketing Strategist, where they acted as an internal marketing consultant for the company. Brian also gained experience as a Marketing Supervisor at 3M. Additionally, they worked as an MBA Student at the Wisconsin School of Business.

Brian has worked in the consumer goods industry as well, as a Summer Associate Brand Manager at Kraft Foods Group. Brian led analysis and developed recommendations to optimize segment offerings and create a defensive strategy for Oscar Mayer.

In their earlier career, Brian worked as a Freelance Copywriter for SAS and Launch Creative Marketing. Brian was involved in various advertising projects, including digital, print, and branding campaigns. Brian also worked as a Senior Copywriter at Team Detroit Wunderman, where they wrote and conceptualized digital elements for clients like Ford and Compuware.

Brian's copywriting experience extends to their time at DraftFCB, where they wrote and conceptualized print, digital, TV, and radio advertising for clients such as Paccar, MilkPEP, State Farm, and Applebee's. Brian also provided pro bono work for Web Wise Kids and Direct From The Heart.

Overall, Brian Nelson has a strong background in brand management, marketing strategy, and copywriting, with experience in various industries and companies.

Brian Nelson earned a Bachelor of Science (B.S.) degree in Advertising/IMC from Southern Illinois University, Carbondale, from 1998 to 2002. Brian later pursued a Master of Business Administration (M.B.A.) degree in Brand & Product Management from the Wisconsin School of Business, attending from 2012 to 2014.