Dennis Green

As Celsius’ CEO and Creative Director, Dennis has been instrumental in the development of all of business-to-business marketing strategies for the agency. Celsius Advertising remains on the leading edge of the marketing industry by incorporating progressive tools that allow clients to build, track and monitor the effectiveness of their web-based communications. Dennis has directed many large-scale multi-media branding strategies to help clients as diverse as Whirlpool, Jackson National Life, L&L Products and Dow Chemical reach their objectives and targeted audiences, crafting and delivering messages with pinpoint accuracy and showing tangible results. Dennis spearheaded the use of “Objective Based Strategic Planning” for his clients after finding traditional marketing planning tools lacked the key ingredients required to ensure measurable success on a practical level. Dennis has served on the national board of the American Advertising Federation and as Governor of the AAF 6th District (comprised of Michigan, Illinois and Indiana). Dennis graduated from Michigan State University in 1982 with a degree in Advertising.