GreenMax
Elco van Uden is a seasoned professional with extensive experience in management and entrepreneurship, currently serving as the Managing Director and Co-owner of multiple companies including GreenMax BV, TreeBuilders BV, GreenGuard BV, and GrePro BV since February 2022. At GreenMax, innovative solutions for sustainable tree planting and infrastructure protection are developed, while TreeBuilders focuses on increasing tree life expectancy in urban environments through unique soil cell systems. GreenGuard specializes in organic, sustainable solutions that enhance soil health and biodiversity. Prior to these roles, Elco van Uden held various positions including Operational Director and Operational Manager at Decor Holding BV, and played a key role in founding and managing a camper rental business. Educational background includes studies at Erasmus University Rotterdam and logistics training at Interven College.
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GreenMax
Our products are designed to help trees to survive in a world of increasing concrete, paving and buildings whilst protecting trees and infrastructure from each other. We see the increasing demand for complex infrastructure and the need for more planting green in the urban environment. This is a positive development because there are many economical benefits for increasing the life expectancy of trees, providing a good infrastructure and creating healthy street trees within the city. Together with the economical benefits, the quality of life in our cities will also be positively affected by an increase in the number of trees and the creation of landscapes. For decades, the innovative products of GreenMax have been used to improve the tree planting pit and protect the infrastructure. GreenMax values the quality and the correct installation of the materials. Our products are made of high-quality 100% recyclable materials which can be returned for recycling when they are no longer needed.