Abby’s heart belongs to strategic communications, but she has a head for financial services.
A seasoned PR veteran, she has developed and executed public relations programs for financial services companies at communications agencies, at a Fortune 100 financial services company, and as a consultant.
In addition to her strong skills as an account manager, Abby helps Greentarget clients advance their business goals through media relations strategy and execution and the conception, development, and implementation of astute communication plans. In addition to her background in financial services, she has strong knowledge of the technology sector, and she has provided media training to many high-ranking corporate officers.
Most recently before joining Greentarget, Abby ran her own corporate communications consultancy specifically focused on the financial and technology sectors. The combination of her agency, in-house, and independent consulting experience provides important insight that allows her to empathize with clients.
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