The Grenade story is one of roll-your-sleeves-up hard work and a commitment to doing things better – in other words, the ‘Get Shit Done’ approach.
 
Founded in 2010 by Alan and Juliet Barratt, their mission was simple – to create memorable, functional and great tasting products that exceed label claims and go beyond the seen-it-all-before sports nutrition stereotypes. It’s this commitment that’s seen Grenade appear in The Sunday Times’ Fast Track Top 100 for seven consecutive years since 2014.
 
Today, Grenade’s Carb Killa is the UK’s best-selling protein bar, while the company continues to innovate with it’s leading range of drinks, shakes, and performance nutrition.
 
Fuelling everyone from elite athletes and military personnel to life athletes looking for healthier choices that don’t compromise on taste, Grenade exports to more than 50 countries and is headquartered in Bournville, UK.

Consumer Goods

Enterprise

Food & Beverage

Health & Wellness

Grenade

Grenade's headquarters in Birmingham, United Kingdom

This department oversees the development and strategy of products, ensuring they meet market needs and align with business goals.

Product Management

The Marketing Team at Grenade is responsible for promoting and positioning the company's innovative nutrition products to a global audience. They manage a range of activities including product launches, trade marketing, social media engagement, and account management across various channels. The team aims to enhance brand visibility and drive sales by crafting compelling marketing strategies, fostering relationships with key partners, and ensuring a consistent brand message across all platforms.

Marketing Team

This department oversees the planning, execution, and activation of brand strategies to enhance market presence and drive engagement.

Brand Management

This department is responsible for managing and developing relationships with key national clients and overseeing account strategies in the foodservice sector.

National Accounts

The Sales and Business Development team at Grenade is responsible for driving revenue growth and expanding the company's market presence. This includes managing elite sports accounts, overseeing sales territories in regions such as Asia-Pacific, Europe, and the Middle East/North Africa, and cultivating new business opportunities in both domestic and international markets. The team works to establish and maintain strong relationships with retailers and distributors, ensuring that Grenade’s innovative and high-quality products reach a wide array of customers globally.

Sales and Business Development

This department oversees product categories to optimize selection, pricing, and marketing strategies.

Category Management

The Creative Team at Grenade is responsible for conceptualizing, designing, and producing visually compelling content that aligns with the brand's mission and values. This includes everything from digital designs and social media visuals to video production and photography, ensuring the brand stands out in the market. The team collaborates closely to create innovative and memorable campaigns that highlight the unique attributes of Grenade's products, driving engagement and supporting overall marketing efforts.

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Other teams

Marketing Team

Brand Management

National Accounts

Sales and Business Development

Category Management

Creative Team