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Grendene SA
- Frederico Benevides
Frederico Benevides is an experienced sales manager with a strong background in the footwear industry, currently serving as Gerente Nacional de Vendas at Grendene S/A since September 2019. Previously held positions include Gerente Comercial at PICCADILLY Company, where responsibilities encompassed pre-sale, sale, and post-sale processes for female footwear retailers in southern Brazil. Frederico has also worked as Gerente Nacional de Vendas at GRUPO MINUANO, focusing on restructuring the commercial area and increasing customer acquisition after previous declines. Earlier roles include Gerente Comercial at Vulcabras Azaleia, where management of multiple brands and sales strategies led to significant sales growth, and Supervisor Comercial Regional at Calçados Beira Rio S/A. Frederico holds a Bachelor's degree in Business Administration and a Technical degree in Publicity and Advertising from Universidade Feevale.
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Grendene SA
Grendene SA is a Brazil-based company mainly engaged in the production and sale of synthetic footwear for domestic and foreign markets. The Company's activities are divided into two business segments: Footwear and Furniture. The Footwear division develops, manufactures, distributes and sells shoes for various uses and for all social classes, in the male, female, child and mass market segments. Its brand names portfolio includes Rider, Ipanema, Zaxi, Grendha, Grendene Kids and Melissa, among others. The Furniture division focuses on the sale, import and export of furniture and supplements made from plastic. The Company sells its products through commercial representatives, distributors and direct export. It operates a number of manufacturing plants in Brazil. It controls Grendene Argentina SA, MHL Calcados Ltda and Grendene USA Inc, among others.
