Frederico Benevides

Frederico Benevides is an experienced sales manager with a strong background in the footwear industry, currently serving as Gerente Nacional de Vendas at Grendene S/A since September 2019. Previously held positions include Gerente Comercial at PICCADILLY Company, where responsibilities encompassed pre-sale, sale, and post-sale processes for female footwear retailers in southern Brazil. Frederico has also worked as Gerente Nacional de Vendas at GRUPO MINUANO, focusing on restructuring the commercial area and increasing customer acquisition after previous declines. Earlier roles include Gerente Comercial at Vulcabras Azaleia, where management of multiple brands and sales strategies led to significant sales growth, and Supervisor Comercial Regional at Calçados Beira Rio S/A. Frederico holds a Bachelor's degree in Business Administration and a Technical degree in Publicity and Advertising from Universidade Feevale.