Muhammad Rizwan Siddiqui

Muhammad Rizwan Siddiqui is a seasoned marketing professional with extensive experience in media and digital management. Currently a Co-Founder at Grenlit Studios since January 2024 and serving as Digital and Media Manager at L'Oréal since June 2022, Muhammad has previously held prominent roles such as Business Director at Team Reactivate and Media Director at UM Worldwide. At UM Worldwide, responsibilities included overseeing the media business for the Pakistan market, while at OMD Worldwide as Head of Strategy and Media Planning, Muhammad focused on integrated media communication and budget optimization. Earlier, Muhammad worked as Senior Associate and Manager of Media Buying at Starcom Mediavest Group, managing communications for major clients like Engro Foods. Muhammad began the career as a Media Planner at ZenithOptimedia, handling clients such as Colgate Palmolive and Faysal Bank. Educationally, Muhammad holds an MBA in Marketing and a Bachelor's degree in Business Administration, both from the Institute of Business Management.