Raig Adolfo

Raig Adolfo has a diverse and extensive work experience in the advertising and marketing industry. Raig currently holds the position of Global Head of Strategy for The Coca-Cola Company at Grey Group. Prior to this, they served as the President & Chief Strategy Officer at Saatchi & Saatchi.

Before joining Saatchi & Saatchi, Raig worked as the Chief Strategy Officer at 360i, where they led a team of strategy professionals across multiple disciplines for over 40 clients. Raig also held the role of Head of Strategy at FCB New York, where they were responsible for transforming the agency's business strategy and incorporating innovation into their services.

Raig has also worked at Redscout as the SVP, Innovation Director and at Grey Group in various strategic roles. Their experience includes leading global brand and creative strategies, mentorship, new business pitches, and managing teams across different regions and disciplines. Raig has worked with notable clients such as Gillette, TUMS & Eno, Volvo, Heineken, Coca-Cola, Fiat, Herbalife, and more.

Earlier in their career, Raig worked at Ogilvy & Mather, DDB, WMcCann, and Unica:RGB, where they gained experience in regional strategy, client management, and creative direction.

Overall, Raig Adolfo has a wealth of experience in strategy and has worked with prestigious brands across different industries throughout their career.

Raig Adolfo attended General Assembly in 2017, where they completed a Product Management Bootcamp. In 2008 and 2009, they studied at WPP Maestro, specializing in team building, leadership, and negotiations. In 2003 and 2004, Raig pursued a specialization in strategic planning and communication at MIAMI AD SCHOOL BRASIL. They obtained a Masters degree in BA and e-Business from Universidade Presbiteriana Mackenzie from 2001 to 2003. Finally, from 1997 to 2001, they studied at ESPM Escola Superior de Propaganda e Marketing, earning a Masters degree in Communications/Social Sciences.