Archana Chopda

Archana Chopda is a seasoned marketing professional with extensive experience in leading marketing strategies across diverse regions including India, the Middle East, and Southeast Asia. Currently serving as Vice President of Marketing at greytHR since November 2024, Archana oversees marketing strategy and brand initiatives while managing multiple teams to enhance brand awareness and revenue through data-driven approaches. Previously, Archana contributed as a founding member and advisor at the 1000 Women Initiative, focusing on customer acquisition and retention strategies. Key roles also include Head of Marketing for Azure and Developers at Microsoft, mentoring sustainability start-ups at Shell's E4 Start-up Hub, and serving as Senior Manager of Integrated Marketing at Salesforce. Archana holds a PGDBM in Marketing from the Narsee Monjee Institute of Management Studies and completed a Growth program at GrowthX® in 2023.