Kevin Crull has delivered growth and transformation across several multi-billion dollar businesses in a variety of industries. Leveraging his roots in sales, marketing and product management, he has driven superior execution, strategic M&A, and has built teams who consistently outperform expectations and their competition.
Most recently, Crull served as Sprint’s Chief Strategy Officer, overseeing corporate strategy and business development. In this role he guided the company’s 5G program cross-functionally, evaluated a range of strategic options for the company, helped consummate the T-Mobile merger agreement, and then led integration planning.
Crull joined Sprint as Chief Marketing Officer, where he was recognized as the third most influential global marketer in 2015 by Forbes, ScribbleLive and LinkedIn. As President of Omnichannel Sales, he also led Sprint’s 5,000 company-owned and dealer-owned retail stores, telesales, digital, and national retail channels.
Prior to Sprint, Crull served for nearly five years as President & CEO of Bell Media, Canada’s largest media and broadcasting company, operating conventional TV, Cable TV, Radio, Outdoor, and digital assets in both English and French. He led the acquisition of CTV Globemedia in late 2010, which created the foundation for Bell Media Inc. Following that, he acquired and integrated Astral Media and made strategic investments in MLSE and the Montreal Canadiens.
Before Bell Media, Crull served as President of Bell Residential Services, Canada’s largest consumer telecommunications company, providing high-speed broadband, internet services, home phone, and satellite & fiber television service. He also led the consumer and small business divisions at AT&T and US West/Qwest Communications. Earlier in his career, Crull served in a variety of executive positions during nine years at Nestle USA. He holds a B.S. in Marketing from The Ohio State University and an M.B.A. from the University of San Francisco.