Catalina Pedraza Vieira

Catalina Pedraza Vieira is a skilled Brand Builder Specialist at Griffith Foods, where responsibilities include leading the implementation of Hubspot for the Custom Culinary® sales and marketing team, as well as developing effective communication strategies in collaboration with various departments. Prior experience includes positions such as Community Manager at Arquitectura & Concreto, where social media strategies were developed, and Creative Copy at Melborp, where creative proposals and advertising campaigns were crafted. Additionally, Catalina has worked as a Publicist at BTODigital, managing marketing needs for various clients, and completed an internship in National Sales at Vajillas Corona, focusing on B2B strategies. Early career experience also includes a freelance role as a junior copywriter at DDB Worldwide. Education includes a specialization in Digital Marketing from thePowerMBA and a degree in Advertising from Universidad Pontificia Bolivariana, complemented by inbound marketing training from HubSpot Academy.