Wim van Roekel

Wim van Roekel is an accomplished executive in the food and beverage industry, serving as President North America and President Europe at Griffith Foods since April 2017. Prior to this role, Wim held the position of Vice President Sales & Marketing Europe at MarketRedesign, where expertise in combining data science, business consultancy, and pricing technology addressed B2B challenges. Additionally, Wim co-owned The Better For You Company from July 2013 to 2017, focusing on the development and marketing of enjoyable and healthy food and beverage propositions. Prior experience includes senior roles at Tate & Lyle, PURAC, DSM Food Specialties, and Loders Croklaan, emphasizing a strong background in marketing and account management. Wim holds a degree in Public Administration from Erasmus University Rotterdam, earned in 1996.