Ian Potter is a Customer Strategist, Data-Driven Marketer, and Digital Product Leader with over 20 years of experience across Australia, the UK, and North America. Ian has held senior roles such as Head of Digital & Loyalty at Grill'd and Head of Group Loyalty & Targeted Marketing at Endeavour Group, demonstrating expertise in loyalty transformation, customer experience, and data marketing. Ian's past roles include Manager of Customer Lifecycle at Suncorp Group and Marketing Manager at Kathmandu, where they focused on customer-centric strategies and innovative marketing automation. Ian holds a Bachelor of Arts in Economics & Social Sciences from the University of East Anglia.
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