Paige Hastings

Paige Hastings currently serves as Head of Digital & Customer Loyalty at Pizza Hut under Yum! Brands since May 2024, where a focus on data-driven strategies and enhancing customer experience across digital platforms is evident. Previously, as Global Head of Ecommerce, Digital Transformation & Strategy at The Body Shop from May 2015 to April 2024, Paige led key initiatives to improve acquisition, conversion, and retention, managing a £30m European ecommerce business that achieved a +10% year-over-year revenue growth. Earlier roles included overseeing the UK Ecommerce Website and leading a re-platforming project across 15 markets, both demonstrating a commitment to omnichannel personalization and user experience. Paige's career began as a Trampolining Coach at Flair Gymnastics from January 2015 to January 2019, and academic credentials include a Bachelor of Arts in English Literature and Media Studies from the University of Winchester (2011-2014).