GripGrab
Christian Lydeking Hermansen has extensive experience in digital marketing and communication, currently serving as Head of Marketing, Head of Digital & Communication, and Ecommerce Manager at GripGrab since December 2021. Previously, Christian held the position of Online Manager at Tivoli from June 2020 to December 2021 and served as Digital Manager at BC Hospitality Group from January 2016 to June 2020, focusing on performance and lead generation across marketing channels. At Rezidor Cornerstone A/S, from 2008 to December 2015, Christian advanced from Manager Studio, Web & Multimedia to Director, overseeing a creative team and implementing B2B strategies for a global hotel portfolio. Early career roles included various positions at Creative Corner A/S between 2001 and 2008, starting as a Web Assistant and culminating as a Web Designer. Christian holds a Bachelor's Degree in Marketing Management from Copenhagen Business School, completed in 2015.
GripGrab
GripGrab strives to make the World’s best cycling essentials that will have you covered on all surfaces and in all conditions. We are passionate and active cyclists and we understand the importance of the right cycling essentials. We strive to deliver high-quality products that you will love to use again and again. Our products offer Comfort, Functionality, Performance and Style. GripGrab is a family run business. Founded by three brothers Kristian, Bjørn and Martin the company is today run by CEO Martin Krøyer and CPO Kristian Krøyer. The company is based in Greater Copenhagen, Denmark and employs 40 people around the world who are all passionate about enriching people’s lives through cycling.