Gro Digital Platforms
Aishwarjya Das is an experienced marketing professional currently serving as the Head of Marketing at Gro Digital Platforms since July 2024. In this role, Aishwarjya is responsible for developing marketing strategies, managing budgets, and setting organizational goals while ensuring consistent brand messaging and analyzing consumer behavior to identify market expansion opportunities. Prior to this position, Aishwarjya held the role of Marketing Communications Manager at Saint-Gobain India Private Limited - Glass Business from June 2022 to July 2024, and worked as a Manager at Daimler India Commercial Vehicles in Oragadam from October 2016 to June 2022. Aishwarjya holds a Bachelor of Technology (B.Tech.) degree in Electrical, Electronics, and Communications Engineering from West Bengal University of Technology, completed between 2014 and 2016, and attended Kendriya Vidyalaya Barrackpore (Army) for schooling from 2008 to 2010.
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Gro Digital Platforms
Gro Digital Platforms marks the beginning of a new age in Trucking in India. We provide an end-to-end platform of Freight ecosystem connecting Freight-Originators and Fleet-Owners, thereby simplifying their operations and improving the efficiency of the ecosystem. In 2021, Gro Digital Platforms was founded as a joint venture between Ashok Leyland Ltd and Hinduja Leyland Finance Ltd and brings the Hinduja Group's pedigree, which has been at the forefront of the Indian Commercial vehicle industry for 70+ years. During this period, the group has provided service and built an extensive network of fleet owners who have become its valuable partners. Gro Digital Platforms brings together a thriving community of Freight-Originators and Fleet-Owners on a single platform, providing them an opportunity to scale their business through a multitude of services: Freight Exchange by Gro loads: An integrated platform connecting unlimited Loads with a limitless supply of Trucks, thereby driving up efficiency and value across the logistics ecosystem. Fleet Operations by Gro fleet: An integrated Fleet management solution and a multi-tiered telematics system. Credit & Insurance by Gro savings: Extensive suite of credit products to unlock the working capital potential. ServiceMandi by Gro service: India’s largest network of independent CV garages. enDhan by Gro savings: First of its kind fuel loyalty program in India unlocking substantial savings for Fleet owners. Marketplace by gro: Specialized products aimed to improve efficiency, comfort, and safety of Trucks It also provides the user with additional benefits to increase their revenue and optimize the operational spend. Powered by gro now: 7,50,000+ Fleet owner relationships | 3,00,000+ Vehicles assisted during breakdown | 2,00,000+ Fuel cards issued | 20,000+ Service garage network