Anwesha Roy (She/Her)

I help early-stage SaaS founders go to market before they hire marketing.

At Groie, we build GTM systems that don’t collapse under the pressure of scale.

My work sits at the intersection of positioning, founder-led storytelling, and sales-enablement; all rooted in deep audience psychology. I’ve partnered with YC-backed startups and bootstrapped founders alike to turn cold starts into warm pipelines, fast.

If your pitch deck sounds sharper than your landing page…

If your product sells in DMs but not on your site…

Or if you’re tired of “brand” being treated like a logo…

We should talk.