Eli Tian

Eli Tian 田力 is an accomplished marketing professional with extensive experience in the media and entertainment industry. Currently serving as Associate Director of China Marketing at Grok Global Services since June 2022, Eli previously held the position of International Marketing Manager at iQIYI.com from February 2016 to January 2022, where responsibilities included leading overseas promotion for Korean dramas and variety shows and managing high-profile projects. In addition to marketing roles, Eli contributed to the transformation of the iQIYI Travel Channel from 2009 to 2016 as Chief Editor, focusing on user engagement and brand development. Earlier career experience includes serving as Director of Programming and Outreach at Travel Channel China and an internship as a reporter at Zhejiang TV & Radio Group. Eli obtained a Bachelor of Arts in Communication and Media Studies from the Communication University of Zhejiang in 2010.