Yifan Tong

Yifan Tong is an experienced digital marketing professional currently serving as a Digital Marketing Officer at Grok Global Services since April 2019. In this role, Yifan develops digital marketing strategies for three overseas institutions, focusing on student recruitment, brand awareness, and managing digital media platforms in China. Prior to this, Yifan worked as a Digital Media Operator at LAIX, where the establishment of a new WeChat Official Account resulted in attracting approximately 40,000 fans. Yifan's earlier roles include internships in social media marketing and business associate positions, complemented by educational qualifications in Digital Communication and Culture from the University of Sydney and a Bachelor's degree in E-Commerce from Shanghai University of International Business and Economics.