Dan Balica

Dan Balica, PhD, serves as the Head of Research & Insights at GROPYUS since October 2023. Prior experience includes Team Lead Market Research at Zalando Marketing Services from March 2023 to September 2023 and various roles at Zalando from March 2019 to March 2023, focusing on user research and quantitative analysis. Dan's earlier positions include Senior Analyst at Euromonitor International and Strategy Consultant for Cluj Management and Planning Group. With a strong academic foundation, including a PhD in Sociology from Babes-Bolyai University, Dan has also contributed to higher education as an adjunct lecturer and participated in initiatives with the European Commission. Expertise spans SQL, BigQuery, R, Tableau, and Qualtrics.