Ground Up International
Jarrett Serota is an experienced sales professional with a strong background in the accessories industry. Currently serving as Vice President of Sales at Ground Up International since July 2024, Jarrett previously held various leadership positions at Randa Accessories from November 2006 to July 2024, including Vice President of Sales, Director of Sales, and Senior Account Executive. During tenure at Randa Accessories, Jarrett was responsible for major sales initiatives and account management, successfully opening new accounts that contributed significantly to annual sales goals. Prior experience includes a role as Retail Analyst for Ralph Lauren Leather Goods at Kellwood Company and as Assistant Buyer at Lord & Taylor. Educational qualifications include a BBA in Marketing & Management from Hofstra University, earned from 1997 to 2001.
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Ground Up International
Ground Up International retains an integrated portfolio of licensed and owned brand footwear. Ground Up International's unique capability to design and translate fashion trends and items for all market accounts and price points allows us to develop for a wide variety of consumers. The company has aligned itself with many premier licensing partners in each segment of business.