Ground Up International
Layna Patel has a background in brand management and licensing, with experience at companies such as Ground Up International as the Vice President of Licensing and Global Partnerships, The Kersheh Group as the Vice President of Licensing, and Berkshire Fashions as the Director of Licensing. Prior to that, Layna worked as a Brand Marketing Consultant at Patternbraker Agency and as a Manager of Brand Management at Beanstalk - Brand Licensing Agency. Layna also served as an Executive Assistant to the President, North America at HIT Entertainment. Layna is a graduate of Queens College and Brooklyn Technical High School.
Ground Up International
Ground Up International retains an integrated portfolio of licensed and owned brand footwear. Ground Up International's unique capability to design and translate fashion trends and items for all market accounts and price points allows us to develop for a wide variety of consumers. The company has aligned itself with many premier licensing partners in each segment of business.