Harish Kumar

Harish Kumar is a seasoned CRM leader with extensive experience in customer retention, engagement, and marketing automation across various industries. Currently serving as Senior Manager CRM/CLM - Marketing Automation at Group Bayport, Harish Kumar has developed and executed comprehensive CRM strategies that enhance customer experiences and drive loyalty. Previous roles include Manager CRM & CLM at ShopClues and Embibe, where responsibilities encompassed leading CRM teams, overseeing strategy and budget planning, vendor negotiations, and performance marketing. With a strong foundation in digital marketing, data analytics, and retention strategies, Harish Kumar has contributed significantly to revenue generation and customer engagement at organizations such as OnlineTyari, GirnarSoft, and MakeMyTrip.com. Harish Kumar holds several degrees, including an MBA from SVKM's Narsee Monjee Institute of Management Studies and a Master of Business Administration from Sikkim Manipal University.