Krishna Kumar

Senior Category Manager at Group Bayport

Krishna Kumar is an experienced Senior Category Manager at Group Bayport since July 2022, previously serving as Head of Categories at FlowerAura from January 2019 to July 2022. In this role, Krishna managed overall category growth and P&L, ensuring profitability for both FlowerAura and Bakingo. Experience also includes launching the Plants category for FlowerAura and overseeing Cakes for Bakingo. Earlier positions include Assistant Category Manager at Ferns N Petals, where Krishna handled P&L for multiple categories and launched a successful live plants gifting option, and Ecommerce Manager at Tastezeal.com, focusing on vendor sourcing and product management. Educational qualifications include a PGDM in Marketing from Balaji Institute of Modern Management and a Master of Science in Inorganic Chemistry from Bhagalpur Careers.

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