Michel Lieffering currently serves as EVP Strategy & Business Development at Groupcard, a company focused on enhancing community sustainability through a versatile loyalty and gift card platform. Michel's extensive career includes notable roles such as CEO of Conrad Electronic International, Managing Director of Conrad Electronic Benelux, and CCO at IGO Nederland, where significant organizational restructurings and strategic developments were implemented. As the owner and managing director of EML Electronics BV, Michel successfully led a family-owned retail business before pursuing higher education qualifications, including an MBA from IBO Qualified Business School and training at Nyenrode Business University.