Elodie Paillasson

Elodie Paillasson is a seasoned marketing and digital communication professional with extensive experience in various leadership roles. Currently serving as Directrice Marketing, Digital & Communication at Group Digital since September 2021, Elodie contributes to the mission of promoting independent retail in the home equipment sector in France. Prior to this, Elodie held the position of Directrice Digital et Data at Best Western France from February 2013 to December 2021, where responsibilities included defining and managing digital, marketing, and data strategies for both BtoB and BtoC segments. Elodie's career also features notable roles such as Directrice de projet CRM at M&C Saatchi GAD, Chef de projet at High Co, and Chef de projet at Une bulle en plus, further emphasizing expertise in CRM programs and 360° communication strategies. Elodie holds a Master’s degree in Management with a specialization in Marketing from SKEMA Sophia-Antipolis.