Group TechEdge
Horacio Guebara is a seasoned professional with extensive experience in research, project management, and client services within the media and technology sectors. Currently serving as Research Director at TechEdge Inc since January 2012, Guebara oversees operations across the US and LATAM offices, advising a team and driving significant revenue growth while executing innovative product strategies. Prior roles include managing international consulting and sales for IBOPE and IBOPE Mediafax, where Guebara developed client relationships with major advertising agencies and television channels, and enhanced project management methodologies for TV analysis. Guebara holds a PostGraduate degree in Business Management and Technological Innovation from ESPM and a Graduate degree in Information Systems from Universidade Presbiteriana Mackenzie.
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Group TechEdge
We specialize in sophisticated and user friendly research and planning tools for media consumption data. TechEdge works with audience data in more than 65 markets worldwide. We are the largest respondent level media software house in the industry.