Matthieu Rodrigues

Matthieu Rodrigues has a diverse work experience, starting with their role as the Head of Brand digital communication, social media, brand content, and influence at Groupama since January 2020. Matthieu has been responsible for developing and implementing digital brand strategies, optimizing brand visibility and reach across multiple markets, and enhancing customer engagement.

Before that, from February 2018 to January 2020, Rodrigues worked as a Senior Data Marketing Consultant at M13h. Matthieu has expertise in aligning consumer-oriented marketing strategies, developing data-driven business models, and optimizing customer journeys using data analysis, consumer education, and compliance.

Prior to M13h, Rodrigues served as a Digital Strategy & Performance Advisor at KR Wavemaker from February 2016 to March 2018. Matthieu has experience in optimizing campaign strategies, driving personalized digital activations, establishing automated reporting tools, and conducting cross-channel impact studies.

Rodrigues also has experience as the CEO & Founder of Weelob, a marketplace dedicated to connected objects, from January 2014 to December 2015.

Matthieu Rodrigues holds a Bachelor's degree in Webdesign/Webmarketing which they obtained from the ican institute from 2011 to 2012. Prior to that, they studied at the ESP institute from 2008 to 2010 and received a BTS degree in Communication des entreprises, specializing in Marketing, Communication, and Publicité. Additionally, they have obtained certifications in Google Analytics from Google in 2019 and TOSA - Excel expert from TOSA in 2017.