Julie Abadie is an experienced marketing professional currently serving as Chef de Projets pôle Fidélisation at GROUPE BON MARCHÉ since March 2020, where responsibilities include strategizing loyalty programs, executing multi-channel marketing campaigns, and contributing to CRM projects. Julie played a key role in managing and enhancing customer communication tools, and also holds a position as Intervenante professionnelle at Sup de Pub, where engagement focuses on CRM and data strategies in the luxury sector. Previous experience includes roles as a CRM Project Manager Assistant and Marketing Project Assistant at notable companies, contributing to loyalty programs, event coordination, and communication campaigns. Julie holds an MBA in Luxury Brand Management and has completed various educational programs focusing on innovation management and applied foreign languages.

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